Discussion Post
Read the end-of-chapter application case "BBVA Seamlessly Monitors and Improves its Online Reputation" at the end of Chapter 7 in the textbook, and answer the following questions.
o How did BBVA use text mining?
o What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?
o In what other areas do you think BBVA could use text mining?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.
Text Book: Business Intelligence and Analytics: Systems for Decision Support by Ramesh Sharda, Efraim Turban, J. E. Aronson, Ting-Peng Liang and David King, Tenth Edition.