Discussion
Read the end-of-chapter application case "BBVA Seamlessly Monitors and Improves its Online Reputation" and answer the following questions.
1. How did BBVA use text mining?
2. What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?
3. In what other areas do you think BBVA could use text mining?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.