Question 1. How can database marketing improve marketing performance?
Question 2. Conduct some Internet research to find examples of companies that employ IT to improve the effectiveness of marketing campaigns.
Question 3. What factors have driven the resurgence of direct marketing in recent years?
Question 4. In what way are international Internet privacy regulations likely to develop?
Question 5. QXL, an Internet auction house has a policy on consumer privacy. View it at www.qxl.co.uk and comment on how effective it is likely to be.