Discussion:
Assume that you are the marketing manager for a cosmetic company that has just developed a new line of male cosmetics. The cosmetics are invisible on the skin, reduce aging lines significantly and provide some protection from the sun. Using the major segmentation variables construct a brief profile of three market segments that you suspect might be interested in this new product line. Explain your profiling procedure.
DB2: Assume that your local grocery store has implemented a store service card. The card allows customers to receive special discounts and cash personal checks. Beginning with the registration process for the card and continuing through its use at the checkout stand, discuss all the types of data that could be collected and how the data could be used in building customer relationships.