Problem
Case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing.
After reading the article answer the following questions in a 2-3 page reflection paper:
a) How can ‘customer service' be a differentiator in the service industry?
b) How can a company such as easyProperty ensure ‘e-service quality?
c) Do you agree with Ed Mead when he said ‘the internet provides many things, a personal service is not one of them'? Explain your reasons
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.