Assignment
How culture affects the Domino's pizza between Australia and Japan
Task:
Why Domino's in Japan is less performance than Australia, and how to improve it in Japan market.
How culture affects the Domino's pizza between Australia and Japan?
The organisational cultureof a multinational firm may interactdifferently with national cultures intwo countries.
Q1. Find the news or research about Domino's pizza in Australia and Japan) with different cultures, and what are their performance.
Culture & Customers: How culture affects demand
- Cultural differences can be associated with different sets of group preferences, different purchasing behaviours, &c.
Q2. Product offerings ( find the special product offering of the Domino's pizza in Australia and Japan)
Q3. Competitiveness (find another pizza company in Japan with most competitive compare to Domino's, and what is the threat in the culture area)
Q4. What does Domino's do with
- Understanding the knowledge of their product by the target customers
- Providing local food and taking into account local eating habits
Different markets can have (on average) different food preferences, different beliefs about what constitutes acceptable food, & c.