Discussion Questions
• Is marketing a universal discipline? Do marketing concepts, tools, and methodology used in one's home country need to be modified or changed when used in other country markets? Explain your answer.
• Take an element of the marketing mix and describe how cultural analysis and factors may impact its planning, execution, and design with respect to a new product launch.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.