Describe the role of the Internet in business marketing. The rapid expansion and adoption of the Internet have made business markets more competitive than ever before. The number of business buyers and sellers using the Internet is rapidly increasing. Firms are seeking new and better ways to expand markets and sources of supply, increase sales and decrease costs, and better serve customers. Marketers are becoming more sophisticated in their use of the Internet and are developing quantitative methods that can be used to better measure online success.
1. How could you use the Web site BtoBonline.com to help define a target market and develop a marketing plan?
2. Reconsider question 1. How could you use the Internet in your business marketing of Huggies diapers?