Assignment task: Two of the four prompts listed below and, using your own solutions, describe how you as a marketing manager could build trust with your customers. If you want to write using product examples, you may use any products that are on the market today or any imaginary products that could be on the market sometime in the future. Be as specific as possible with each response's example(s).
Q1. How might the design of a product and its packaging or the design of a service and its delivery increase a consumer's trust in that good or service?
Q2. How could you ensure that the brand promise and product are in alignment with consumers' expectations of the brand and product?
Q3. How might you need to adapt a product or its promotion to address an increasingly diverse global market for your product?
Q4. How could you leverage technology to build trust and forge connections with your customers?