Assignment
The purpose of this assignment is that students can analyze strategic issues regarding international alliances, including effective negotiation, risk reduction, and performance measurements and should understand various corporate strategies for diversification, mergers and acquisitions, and restructuring.
Assume your audience is a group of company investors. Groups will research a strategic alliance failure of Mercedes Benz and Lufthansa. Report on the following:
For my part, I have to provide recommendations on ways the alliance can expand in the future.
1. How could this alliance be expanded?
2. What changes could be made to make the alliance even more beneficial for those involved?