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How could h-p capitalize on the installed base

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Hewlett-Packard (H-P) has enormous installed base of printers in customer organizations, large and small, all over the world. How could H-P capitalize on this installed base and develop some innovative, hybrid offerings?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How could h-p capitalize on the installed base

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Marketing Management: How could h-p capitalize on the installed base

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