How could aampf enhance the total retail experience at each


Comprehensive Case- Abercrombie & Fitch Co.: Looking to the Future

Questions

1. What can any retailer learn from this case?

2. How could A&F enhance the total retail experience at each of its store brands?

3. Describe several uncontrollable factors that impact A&F.

4. Analyze A&F's overall retail strategy.

5. What kind of loyalty program(s) should A&F offer? Present details in your answer.

6. What recommendations would you suggest to A&F as it looks to the future?

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Marketing Management: How could aampf enhance the total retail experience at each
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