Toyota, a company that was once known for its quality and reliability, has had recalls in 2012 and 2013 that are damaging to its reputation. On September 4, 2013, in CNN Money, Toyota announced it was recalling 369,000 defective vehicles after its problematic fix on the first (2012) recall. The Toyota Way, Lean Manufacturing, and a lot of other improvement methodologies and tools resulted from Toyota's commitment to continuous improvement. How could a company known for superior quality have so many quality problems? Use the elements of the 5P's Model to analyze this scenario.