Problem
Select an existing conglomerate corporation (different than the one you use for the Assignment for ex : Walt Disney Company & American Broadcasting Company merger - this is often cited as a prime example of a conglomerate merger. ... eBay & PayPal merger - in 2002, eBay bought PayPal, providing it with a streamlined payment process for its goods).
Your project should elucidate the corporate strategy of that selected conglomerate and also make recommendations as to how they might restructure the organization (ie. create a new corporate strategy) to take advantage of better financial or strategic fit- or greater synergies.
Explore a variety of the elements of corporate strategy covered in this course (such as mergers, acquisitions, alliances, etc.).
You are also required to research back 15-20 years in the history of this Conglomerate Company and talk about how the corporate strategy has changed/evolved.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.