How core factors cues to quality and interpersonal factors


Problem

This activity/assignment will help students understand customer evaluations, perceptions of quality and customer satisfaction.

Activity: Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How core factors cues to quality and interpersonal factors
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