How cool-hunting and under-radar-marketing produce, Other Subject

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How cool-hunting and under-radar-marketing produce

Problem

What are "cool hunting" and the "under-the-radar marketing" discussed in the PBD documentary "Merchants of Cool"? How cool-hunting and under-radar-marketing produce or maintain consumerism? How does the documentary relate to the theory of cultural industry?

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Other Subject: How cool-hunting and under-radar-marketing produce

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