How consumers perspective of quality differ from producers
Problem: How does the consumer's perspective of quality differ from the producer's? Give a brief example.
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Why do you think the compensation plans differ at the two firms? In particular why do you think Macy's pays commissions to salespeople while Parkleigh does not?
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What do you feel is the most important component of human behavior when it comes to marketing? Is it culture, reference groups, or society at large?
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What policies, if any, have been adopted to address these disparities? What additional policies, if any, do you think should be adopted?
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