Homework
For this homework, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the homework thoroughly before your observational visit in order to watch for specific behaviors.
Write a 5 page paper in which you:
1) Identify the store and the day and time you made your observation.
2) Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3) Assess how consumers determine the value of their various purchases. This can be addressed with at least two specific consumer examples or by combining all the consumers you observed.
4) Pick two specific consumers that seemed to be very different from each other. Contrast how these two consumers progressed through the consumer perception process.
5) Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and the tactics used by the store or manufacturer to motivate the purchase.
6) Record all your observations in a table placed in an Appendix.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
1) Analyze consumer behavior in a retail environment, including how consumers determine the value and how manufacturers motivate consumers.