How consumer behaviour impact on australian business


Easy Marketing essay

Required:

Current Issues related to CONSUMER BEHAVIOUR and how they impact on Australian business. The impact may be general to the industry or specific to an individual business.

Students are to write a max. 300-word review of a newspaper article related to the theory of CONSUMER BEHAVIOUR, students are to find and review an article relating to the use or outcomes of market research in business.

Students are required to identify and select one referenced news article that is related CONSUMER BEHAVIOUR. The referenced news article should be no more than four months old and may be sourced from either print or online news publications.

Report on how the referenced news article relates to the CONSUMER BEHAVIOUR, identifying the implications for Australian business. The report should not exceed 300 words

Attachment:- requirements_0.rar

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Marketing Management: How consumer behaviour impact on australian business
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