Problem
A. Review Chapter 19: Designing and Managing Integrated Marketing Communications
B. Respond to the following prompt.
• Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit.
o What did you notice?
o How consistent are the different communications? Provide specific examples.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.