Problem: The console wars were not only competition between two different companies seeking to overtake a market, but also something that split the gaming community in two: Team PlayStation vs. Team XBOX. While the main "fighting" was done through purchasing one of the two consoles and/or through memes, it cannot be denied that this competition shaped the gaming landscape.
Q1. How did these wars change how players interact with companies?
Q2. In your own experience (if you were aware of this tug and pull), how did either company market their console as unique?
Q3. Did one console stand out over the other?
Q4. As for Nintendo, what kept it in the game?
Q5. Even in the most recent console generation, the Nintendo Switch stands to the side and enjoys continual success. Why?
Q6. How did this approach differ from that of Sony's and Microsoft's?