Assignment
Instructions
For this assignment you should pick a "brand" (e.g., a company, musical artist or band, TV show, movie, service, organization, or product) and research the brand's social media presence and profiles.
Then prepare a 750-900 word "case study" (report) explaining how the company uses the various social media and media technologies to make its brand part of the media environment.
Present your findings in a blog. (Wordpress provides a free version.) Your blog should include a brief background on the brand and then provide the information specified in the previous paragraph. You should include (embed) screen shots, videos and images, that illustrate your findings (e.g., Twitter posts). Each of these screen shots, videos and images must include an active link so that we can verify the source.
Make sure that your blog post has an introduction and a conclusion. Your blog should include at least the following information:
• The brand's social media profiles (Facebook page, Twitter feed, YouTube videos, website, etc.).
• Mobile applications associated with the brand (if any).
• Two blog posts that feature the brand. These should NOT be from the company (brand) itself, but rather from someone blogging about the brand.
• Two tweets that mention the brand (again, NOT from the company, but about the brand).
• Two other examples of social multimedia content (e.g., video, audio podcast, photos) featuring the brand. (These MAY BE from the company itself.)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.