Critique and Analysis
Purpose
To assess your ability to evaluate how an organization (of your choice) uses the below mentioned points.
The selected company is " Coca-Cola "
1. ONLINE BRANDING AND VIDEO MARKETING.
2. Email Marketing to Build Consumer and Business Relationships.
3. Customer Service and Support in Web Space
4. E-Commerce B2B, B2C
Overview
Pick a company of your choice and investigate how the company is implementing the above mentioned points.
Action Items
Summarize and evaluate the company on below:
1 Effective utilization of terms like; Viral and Video marketing.
2 How company is developing brand building
3 Impact of Direct mailing and permission marketing
4 Using Tools and techniques to increase the customer support and increasing the loyalty.
5 Impact of E Commerce and E Business