How company expand its sales to other lifestyle segments, Marketing Management

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How company expand its sales to other lifestyle segments

Assignment task: Go to burtsbees (website)

How does this site use lifestyle marketing to its advantage? What lifestyle would be most associated with the products shown on this site? After reading the history of the founders, how were the founders able to project their own lifestyles into the products produced by the company? How could the company expand its sales into other lifestyle segments?

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