Case study: How does an organization like Boeing Coordinate Work Under Intense Competitive Pressure?
The launch of Boeing's Starliner capsule took place 10 month after competitor SpaceX's successful testing of its Starship and on a significant larger budget from NASA. One can only imagine the pressure under which developers were working at Boeing.
While the cause is under investigation, early indications are that it was due to a faulty clock setting that started a fuel burn 11 hours too early into the mission, using up so much fuel that the capsule could not reach the proper altitude. According to a reported comment by Jim Chilton, senior vice president of the space and launch division at Boeing, "the problem was the Boeing software, not with the rocket, which was built and operated by another company, the United Launch Alliance"
Which we were addressing one possible example of a lack of coordinated, long term thinking under pressure associated with the fatal crashes of two Boeing MAX 737 jetliners, what quite possibly was another example unfolded.
a) Explain FIVE (5) ways how the company could create an ethical organizational culture for the employees.
b) Based on your perception, how important is culture for an organization?