Task:
How Companies Use Stories
Stories and storytelling cut across all types of industries and all business functions. The diagram below is only a narrow snapshot of where and how stories are used. You need a super wide angle lens to capture the corporate storytelling landscape. Note also that stories transcend organization size.
Stories are not limited to lofty corporate wide applications. I've seen more "mundane" uses such as a start-up using a story in its business plan presentation to investors, a six sigma consulting company using stories to help their clients and government vendors using stories in their proposal applications.
Includes how companies are using stories, how to tell and use stories and many quotes from business experts.
Download has formatted text and graphic.