Discussion:
Examine how cognitive dissonance influences marketing strategies. Consider how marketers take advantage of cognitive dissonance to persuade customers to make purchases. Then consider how marketers attempt to prevent cognitive dissonance during the implementation and control phases of a marketing strategy.
Write a one page and explan how cognitive dissonance influences marketing strategy development, implementation, and control. Provide examples and substantiate your response with references to this week's resources, your own research, and-if applicable-your own experience.