How coca-cola managing its different brands to grow globally, Business Management

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How coca-cola managing its different brands to grow globally

Problem

Go to the Coca-Cola site and review the various sections to answer the following questions.

i. Looking at the site and the company's various brands what kind of Multidivisional Structure (from chapter 8) does the Coca-Cola Co. uses? Why choose that type of structure?

ii. Look at several of its more popular products. How is Coca-Cola managing its different brands to grow globally? What are the main challenges Coca-Cola faces in managing its global business?

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Business Management: How coca-cola managing its different brands to grow globally

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