Activity Homework: Pre-marketing Plan
Overview
Choose a current business news story detailing a situation in which a company faces a general marketing issue. You will use that situation for an analysis of the external environment. You will then write a 1 to 2 pages assessment addressing the points listed in the instructions below. The answers you provide?are an essential part of a situation analysis that will help you formulate a marketing plan, which you will begin to work on in your homework next week.
Instructions
Write 1 to 2 pages paper, using the Pre-marketing Plan Template, in which you:
o Explain in detail how changes in the external environment have affected past marketing strategy. Include examples.
o Describe the specific direction this company's marketing strategy should take in the future, based on your research.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.