Activity Homework: Pre-marketing Plan
Overview
Read the Marketing Management and Hewlett-Packard case study. After reading the case study, in 1 to 2 pages answer the following questions. The answers you provide are an essential part of a situation analysis that will help you formulate a marketing plan, which you will begin to work on in your homework.
1. How have changes in customer demand affected past marketing strategy?
2. What direction should Hewlett-Packard marketing strategy take in the future?
Instructions
Write 1 to 2 pages paper in which you:
1. Explain how changes in customer demand have affected past marketing strategy. Cite examples.
2. Describe the specific direction Hewlett-Packard marketing strategy should take in the future.
3. Use at least one source to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your homework.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.