Discussion:
Famous Faces, Questionable Results: Celebrities in Advertising
Celebrity endorsements and sponsorships are big business to the tune of billions of dollars. Read the article to learn more about why celebrity endorsements work, when they don't work and how to make them as effective as possible. Then, pick two (2) products which are currently using celebrities as part of their advertising campaigns and describe the advertisement or campaign.
Q: What is the target market for each and how does the celebrity being used influence that target market?