How can you improve the sample design


Assignment task: Pointsec Mobile Technologies

Q1. Discuss why the sampling method and sample size make these results questionable, even though the numbers were reported as if they were precise

Q2. The simple survey method described in the case may have been sufficient as a way to draw attention to the issue and data security. However, if the company were using data on lost mobile devices to predict demand for a product, accuracy might be more significant.  Imagine that you have been asked to collect data on mobile devices left in cabs, and you wish to be able to report results with a 95% confidence level.  How can you improve the sample design and select an appropriate sample size?

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