A major beverage company hosts an annual client appreciation event in Las Vegas every October. The guest list of 100 represents the top purchasers of its products in the United States. Your contact at the company is new in her position and overwhelmed with the idea, and she has asked you to help focus her planning. Using SMART goals, a Needs Assessment and a timeline, how can you assist her in supporting her request and creating the initial starting point for your event planning?