After reading Chapter 4 in the textbook, read Chapter 2 (Marketing) and Chapter 6 (Drafting a Strategy) in the blue Mike's Bikes manual. (Also, look over Chapter 1 in the blue Mike's Bikes manual again.)
How can you apply what you have learned in Chapter 4 about the external environment to the Mike's Bikes simulation?
In what ways will the Mike's Bikes business simulation enable you to apply or "practice" the strategic management process described on pages 3-17 in the textbook?