Problem
You write a travel blog and have been approached by a luggage company to promote their brand. You have never done this type of promotion before because you believe it is important to only promote products you truly can stand behind. You are in fact a die-hard believer in another major luggage brand after several years of research. However, you do know that the brand you have been asked to promote has a fairly good reputation even though you personally don't and have not used it. Promoting the luggage would appears to be a lucrative proposition and a way to make good money from your blog. You are torn between accepting the offer and sticking to your core beliefs.
How can you apply an ethical theory to solve the dilemma? What solutions would you do and why based on ethics?