1. Kotler and Keller describe market-leader strategies, market-challenger strategies, and market-follow strategies. Using the US fast food industry, identify leaders, challengers, and followers and describe examples of their strategies using the terminology from our textbook.
2. How can we reduce work related Injury and accident at a company like Siemens by implementing “ sales and operations planning “ to areas like sales plan, operations plan,innovation plan and financial plans
3. As a supplier, what characteristics of a buyer (your potential customer) would be considered extremely important in building a long-term relationship? Please list at least two and provide your reasons.