Problem
Apple iPhone 14 sales have been much lower than expected and you are the Marketing Director of Apple Canada Inc. in charge of all the flagship stores in the major cities of Canada.
Body: How can we focus on the Branding of Apple and improve Product Development concepts to come with the best solution and find new target markets?
Conclusion: Apple Inc. has not been innovating since Apple iPhone 1, what is the main reason for this? What is the Product Life Cycle and why do companies like APPLE Inc. NEED TO come up with New Products every year to stay competitive in the market?