How can unilever demonstrate innovation, Other Subject

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How can unilever demonstrate innovation

Assignment task: The natural shampoo product team at Unilever has been struggling to achieve the balance between consumer demand, financial performance and commitments under their Sustainable Living Plan.

Q1. When they propose a solution to the dilemma for the product (natural shampoo) design and packaging, how should Unilever best approach design and packaging to take advantage of their history, strengths in sustainability and market segment?

Q2. Also, how can Unilever demonstrate innovation and commercial strength to financial analysts?

References:

Unilever Is Launching a New 'Natural' Line of Shampoos and Soaps to Attract Millennials

Unilever sustainable living plan

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