Assignment:
Use the Internet to select two resort hotels or two bed and breakfast hotels. One must be a national brand chain and the other an independent company.
• Review the Web sites of the two hotels you selected and compare rates, photos used for their site, amenities, golf or spa packages offered, and room availability.
• Create a 350- to 700-word paper that addresses the following questions:
o What are the two resort hotels or two bed and breakfast hotels you selected?
Which of the two hotels do you think connects to the customer the best? Why?
o How has technology made the hotel's information easy to find?
o How do you think technology has made the hotel's reservation process smoother?
o How could either of the hotels use technology to improve their customer service?
o How can the hotel use technology to improve advertising?
o Did either of the hotels use technology in a unique way?
o Has technology been used to advertise one hotel over another? If yes, explain.
o Which hotel do you think uses technology the most to gain competitive advantage?
• Format your paper according to APA standards.