How can the components and goals of a supply chain and how


1. Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances when you would not recommend their use? Why or why not?

2. Why do you think that “virtual shopping” has not taken off faster as a research tool for retailers?

3. How can the components and goals of a supply chain and how those decisions can affect an organization?

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Operation Management: How can the components and goals of a supply chain and how
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