Homework: Employee Brand Ambassadors: A Key To Motivation & Performance
When implemented correctly, a corporate brand ambassador program can be a powerful tool to improve organizational culture; increase employee motivation, retention and performance; and change external company perception. As an OD consultant, a brand ambassador program may be a tool that you consider implementing to create positive change within a client company.
For this Homework, you select a company and research their brand ambassador program. As you research your selected company, identify how the brand ambassador program impacts the organization and consider elements of the program that you see as especially effective or that you may choose to change.
To prepare:
Choose a company from the list below and research their employee brand ambassador program.
o Adobe
o Coca-Cola
o Deloitte
o GE
o Nokia
Submit a 2 to 3 pages paper in which you evaluate your selected company's brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values be promoted via brand ambassadors? As an OD consultant, is this a model you might recommend to your own clients? If so, how might you initiate and implement a brand ambassador program for a client organization?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.