How can performance monitoring and evaluation improve my


1. Identify three or more cultures you think of in Australia. Document their ways of life and differing views.

2. For a brand in your own organization, OR for a brand of your choice, list some of the non-demographic approaches to segmentation that you could apply and briefly (100 words) explain how this can help improve targeting for the brand.

3. How can performance monitoring and evaluation improve my performance and my ability to manage the performance of others?

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