Making money from free - Q1
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The seminar uses Linux as an example of a company that understands competitive positioning. How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?
Foreign markets - Q2
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Assume your boss has asked for your opinion on how your company should enter the Japanese, South Korean and Vietnamese markets with a new line of women's athletic shoes. Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.