Assignment Problem:
Read the article: Leadership lessons from Africa's trailblazers written By Mutsa Chironga, Georges Desvaux, and Acha Leke
Based off this article listed above please answer the following:
1. Use Saham Finances and Equity Bank as examples to illustrate ideas on how they created, captured, communicated and delivered value.
2. What market opportunity did Nadia Fettah and James Mwangi see in the environment (apply SWOT analysis and STP) and who was their consumer target(s)?
3. How can MSB tap into the huge market for education in Africa as discussed by Fred Swaniker in the article? Identify a universities possible value propositions and the consumer decision journey.
4. How can a university use social media to tap this market and what analytics would you suggest to assess impact/effectiveness?