How can marketers use interactive and social marketing to


1. Research the trends in recruiting technology (social media, SEO, targeted messaging, ATS) and choose one trend to discuss and identify the implications for recruiting over the short and medium terms.  Draft a 500-word paper explaining the trend and its impact on recruiting.

2. What benefits monetary and non monetary drive social responsibility programs bring to a business.

3. Why is utility an important feature of marketing

4. How can marketers use interactive and social marketing to convert needs to wants ultimately build long term relationship with customers.

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