Discussion Post
o What are the differences between B2C and B2B markets?
o How can marketers turn customers in to product advocate?
o Often, consumers themselves are not fully aware of the role internal and external forces play in their decision-making during purchase. List and explain 2 internal and external forces affecting consumer choices?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.