Assignment Part A:
1) In your own words, what is a patent? Of what value is a patent to an entrepreneur? What benefits does it provide?
2) In your own words what is a copyright? What benefits does it provide?
3) What are the differences between Chapter 7 and Chapter 11 bankruptcy? What sort of protections does each offer the entrepreneur?
Assignment Part B:
1) In your own words, what is a market? How can market research help an entrepreneur identify a market?
2) Describe social media marketing and mobile marketing. Be specific in your answer.
3) In your own words, what is market segmentation? What role do demographics and benefit variables play in the segmentation process?