1. How can market followers or nichers compete effectively?
2. What marketing strategies are appropriate at each stage of the product life cycle?
3. How should marketers adjust their strategies and tactics for an economic downturn or recession?
4. How can companies conduct direct marketing for competitive advantage?
5. How can companies carry out effective interactive marketing?
6. How does word of mouth affect marketing success?
7. What decisions do companies face in designing and managing a sales force?
8. How can effective marketing communications be applied in business?