Assignment
Learning Essay- 4-5 pages, APA in text citation and references list at the end.
Internet advertising has become one of the most popular methods for companies to deliver their product messages. As mentioned previously, there are four main objectives that marketers wish to accomplish with advertising: 1) awareness; 2) comprehension; 3) conviction and 4) ordering. The task of your learning essay is to explore how Internet advertising can be used to accomplish these four objectives.
You should begin your essay with an intro on internet advertising; then, answer four questions:
- how can internet advertising be used to accomplish awareness?
- how can internet advertising be used to accomplish comprehension?
- how can internet advertising be used to accomplish conviction?
- how can internet advertising be used to accomplish ordering?
When answering each question, provide 2-3 examples.
For awareness, you may use Amazon's website [https://www.amazon.com]. What features of this website are designed to trigger awareness in the consumer? How? Explain. Also, it is a good idea to compare companies in your examples. Is one more effective than other at generating awareness? Why?
HINT: For comprehension, you may use examples of companies selling electronics. How does this site [https://www.sony.com] help comprehension of the product offerings? For conviction, you may start with [https://www.rei.com], shop for tents and explain how REI tries to convince customers to purchase a tent. For ordering, find out how [https://www.google.com] sells advertising space for products like glasses.
Recommended length: 4-5 pages. as usual, it is a good idea to quote a theoretical concept and use additional sources.