Questions
1. Explain how Talon helps Harley-Davidson employees improve their decision-making capabilities.
2. Identify a few key metrics a Harley-Davidson marketing executive might want to monitor on a digital dashboard.
3. How can Harley-Davidson benefit from using decision support systems and executive inforrriation systems in its business?
4. How would Harley-Davidson's business be affected if it decided to sell accessories directly to its online customers? Include a brief discussion of the ethics involved with this decision.
5. Evaluate the HOG CRM strategy and recommend an additional benefit Harley-Davidson could provide to its HOG members to increase customer satisfaction.
Case (Link Below)
https://www.dropbox.com/s/t9mddnbcddawcuq/Case-Harley-Davidson%2803-11-17%29.rar?dl=0